Automate Your Adswith PrecisionTriggers
Pause, enable, and adjust ad budgets automatically based on weather, live sports, campaign performance, and custom data triggers.
What You Can Trigger On
Every condition listed here is live in the rule builder today — combine any of them with AND/OR logic in a single rule.
Weather
Live conditions for any location, in °F or °C.
- •Temperature above / below — current, daily high, or daily low
- •Rain (incl. drizzle & thunderstorms)
- •Snow
- •Wind speed above
- •Humidity above / below
- •Clear skies · Cloudy
Live Sports
Live scores for two sports, checked minute-by-minute while the match is on.
Soccer
Tennis
- •Team winning / losing / drawing
- •Score difference thresholds
- •Match phase — kickoff, halves, full time
- •Tennis: sets, games, and points scopes
Ad Metrics
Your own campaign performance from Google Ads, over Today, Yesterday, or the last 7 / 14 / 30 days.
- •ROAS · CPA · CPC · CPM · CTR
- •Spend · Clicks · Impressions
- •Conversions · Conversion value
- •Above / below any threshold you set
Your Own Data
POST any JSON to your private webhook — inventory, bookings, KPIs — and trigger on your own fields.
- •Any numeric field vs. any threshold
- •Stock levels, capacity, lead volume
- •Internal KPIs and system events
Which engines your plan includes is listed on the pricing page.
Use cases
One sentence. That's the whole setup.
Every rule reads the way you'd say it out loud — and each engine has step-by-step playbooks with rules you can copy.
24 step-by-step playbooks across the four engines — every one ends in a rule you can copy.
How It Works
1. Connect Your Ad Accounts
Link your Google Ads accounts via secure OAuth (Meta: coming soon). AdTrigger syncs your campaigns, ad groups, and individual ads so you can target automation at any level.
2. Create Automation Rules
Pick a data source — weather, sports, ad metrics, or a custom webhook — set your conditions, and choose what happens: pause, enable, or adjust budgets automatically.
3. Monitor & Optimise
AdTrigger evaluates your rules on a schedule and acts when conditions are met. Review the full audit trail, track performance, and refine your rules over time.
Everything You Need to Automate Smarter
Connect your ad accounts, define the conditions that matter, and let AdTrigger handle the rest. From real-time data triggers to detailed audit logs — one platform for event-driven ad management.
Multiple Data Sources
Build rules from weather conditions, live sports scores, ad performance metrics, or any custom data via webhook. Combine sources with compound AND/OR logic for precise trigger conditions.
Automated Ad Actions
Pause, enable, or dynamically adjust budgets on Google Ads when conditions are met (Meta: coming soon). Set percentage or fixed-amount budget changes with min/max safeguards and auto-revert.
Granular Campaign Control
Target automation at the level that matters — entire campaigns, ad groups and ad sets, or individual ads. Manage rules across multiple ad accounts from a single dashboard.
Full Audit Trail & Analytics
Every automated action is logged with the data that triggered it. Track execution history, success rates, and the real-world conditions behind each change to your campaigns.
Smart Notifications
Real-time email alerts when rules fire or errors occur. Configurable daily and weekly digests summarise activity so you stay informed without constant monitoring.
Secure OAuth Connections
Connect ad accounts via OAuth — your credentials are never stored. All API tokens are encrypted server-side with automatic refresh, and every user sees only their own data.
Start With a Free AI Analysis of Your Ad Account
Before you write a single rule, AdTrigger's AI analyzes your connected account and hands you the automations worth setting up — as recommendations you can turn into live rules in one click.
- 1
Connect your ad account
Secure OAuth to Google Ads — read access to your campaign performance, revocable any time.
- 2
AI reads your campaigns
The analysis works through your account and reports what is performing, what is wasting spend, and why.
- 3
Get trigger recommendations
Every recommendation is an automation AdTrigger can actually run — not generic advice.
- 4
Create the rule in one click
Each recommendation carries a CREATE TRIGGER button that opens the rule pre-filled. Review, save, done.
AI Account Analysis
example outputFinding
"Patio Sets" keeps spending through low-intent windows — performance drops sharply on rainy days.
Recommended trigger
WHEN it is raining in the campaign's target city THEN pause "Patio Sets"
CREATE TRIGGERAnalyses included per plan
Put Your Ads on Real-World Triggers
Set the rule once. AdTrigger watches the weather, the match, and your metrics — and moves the moment conditions hit, with every action logged with why.
Free to start — no credit card required.
Audit log