Simple, Transparent Pricing
Start free, upgrade when you need faster checks or more data sources. Annual billing saves 20% — available at checkout inside the app.
Free
Try real automation on a live account — free forever.
- 2 automation rules
- 1 connected ad account
- 150 triggers / month
- Checks every 12 hours
- Weather engine
- 1 AI account analysis at signup
Starter
For solo operators automating a small account set.
- 10 automation rules
- 2 connected ad accounts
- 7,500 triggers / month
- Checks every hour
- Weather + Ad Metrics engines
- 5 AI analyses / month
Agency
Live sports, 10-minute checks, and room for client accounts.
- 50 automation rules
- 10 connected ad accounts
- 100,000 triggers / month
- Checks every 10 minutes
- Weather + Ad Metrics + Live Sports
- 50 AI analyses / month
- Priority support
Enterprise
Minute-level reactions, custom data, and dedicated support.
- 500 automation rules
- 25 connected ad accounts
- 1,000,000 triggers / month
- Checks every minute
- All engines incl. your own data via webhook
- 200 AI analyses / month
- Dedicated support
Every plan starts with a free account — upgrade in-app once you're in.
1 trigger = 1 rule check — every time a rule evaluates its conditions against live data, one trigger is used.
What's Included, Exactly
Every row explained in plain language — no decoding bullet points.
| Feature | Free | Starter | Agency | Enterprise |
|---|---|---|---|---|
Automation rules One rule = one WHEN → THEN automation, e.g. "when it rains, pause Patio Sets." | 2 | 10 | 50 | 500 |
Connected ad accounts Google Ads accounts you can manage from one dashboard. Meta: coming soon. | 1 | 2 | 10 | 25 |
Triggers per month 1 trigger = 1 rule check. Every time a rule evaluates its conditions against live data, one trigger is used. | 150 | 7,500 | 100,000 | 1,000,000 |
Fastest check interval How often a single rule may evaluate its conditions. | 12 hours | 1 hour | 10 minutes | 1 minute |
Weather engine Temperature (current / daily high / daily low), rain, snow, wind, humidity, clear or cloudy — any location, °F or °C. | ||||
Ad Metrics engine Trigger on your own performance: ROAS, CPA, CPC, CPM, CTR, spend, clicks, impressions, conversions and conversion value. | ||||
Live Sports engine Soccer (international + club competitions) and Tennis (ATP & WTA) — score, lead, and match-phase conditions checked minute-by-minute during live play. | ||||
Custom data engine (webhooks) POST your own JSON — inventory, bookings, KPIs — and trigger on any field. | ||||
AI account analyses AI reads your connected account and returns findings plus trigger recommendations you can create in one click. | 1 at signup | 5 / month | 50 / month | 200 / month |
Compound AND/OR conditions Combine multiple conditions — even across data sources — in a single rule. | ||||
Full audit log Every automated action recorded with the live data that triggered it — the answer to "why did this pause at 9:47?" | ||||
Email alerts & digests Real-time alerts when rules fire, plus daily/weekly summaries. | ||||
Support | Standard | Standard | Priority | Dedicated |
Pricing Questions, Answered
Google Ads already has automated rules — why AdTrigger?
Native automated rules only see Google's own metrics. They can't see a live score or a weather front. Google Ads scripts can, but that's code you write, schedule, and maintain — and it breaks silently. AdTrigger is the no-code version with compound conditions and a full audit trail.
Couldn't I build this with Zapier?
For one simple rule, maybe. But Zapier flows have no compound AND/OR logic, no ad-platform safety rails, and no audit log of what changed and why — and you maintain every flow forever. AdTrigger is purpose-built for the trigger → ad action loop.
I'm not giving a tool write access to my ad account.
Fair. The OAuth connection is revocable at any time, AdTrigger only executes rules you define, and every action is logged with the trigger reason. It never touches your bids, billing, or creative.
What exactly counts as a trigger?
1 trigger = 1 rule check: each time a rule evaluates its conditions against live data (a match score, a weather reading, your campaign metrics), one trigger is used.
Which data sources are included?
Weather on every plan; your own ad performance metrics from Starter; live sports (soccer and tennis) from Agency; and custom webhook data on Enterprise. The full condition list for each engine is on the homepage under "Exactly What You Can Trigger On."
Do I need a credit card to start? Can I change plans later?
No card for the Free plan — it includes live weather rules and an AI account analysis. Paid plans are billed monthly through Stripe, annual billing saves 20%, and you can upgrade or downgrade at any time from inside the app.
Free plan, no credit card required.